"Whether addressing consumer concerns over fairly sourced produce or global climate change, retailers know ethics has moved into the mainstream." Mintel 2006
"Increasingly, in saturated markets where competition is tough and share gains are hard-won, differentiation is more about your values and how you connect with your community." Mintel 2007
The ripple of increased awareness for our environment and fair trade is now a wave. Agenda 21 is making a contribution, adding to the collective efforts of many around the world, in saying "there is another way".
"Each time a man stands for an ideal, or acts to improve the lot of others, or strikes out against injustice, he sends forth a tiny ripple of hope, and crossing each other from a million different centers of energy and daring, these ripples build a current that can sweep down the mightiest walls of oppression and resistance." Robert F. Kennedy 1925-68